In order to succeed in today’s highly competitive business world, organizations must understand how to effectively attract and retain customers.  In this module, we delve into the key marketing principles used to establish a brand and maintain a leading edge over competitors. By understanding the frameworks which govern successful marketing campaigns, you will gain the skills to effectively evaluate and optimize a marketing strategy.  This course will explore the role of psychology in branding, advertising, and pricing.  It will also review the quantitative tools marketers use to target the right consumer, measure and evaluate their performance, and strategies to maximize results. Learn how the most influential brands of today got to where they are now. consumer.

Did you know that the majority of today’s most powerful businesses did not exist 20 years ago?  In today’s ever-changing world, understanding our modern, innovative business ecosystem is essential to successful business development. This module covers the A to Z of the entrepreneurial process, from identifying the opportunity to launching a venture and future growth opportunities. The topics covered follow a linear structure that breaks down each segment of new venture creation. Gain the knowledge and practical skills needed to develop a  new enterprise, build an in-demand product, adopt effective monetization strategies, and leverage the appropriate financing opportunities.

A good strategy outlines the actions and goals that will ensure your business is able to compete in a particular market in the short and long-term. Having a strong digital strategy is particularly important in today’s marketplace, regardless of the product or services being offered.  This module presents a step-by-step guide to creating a monetization strategy and scaling your business.  Learn how to thrive in today’s competitive landscape by understanding current business strategy models.  This module will highlight modern digital tools that create value for an organization and its stakeholders.

Digital Marketing is more than just a popular buzzword, it’s a major component of any business today. In this module, we explore how to establish and sustain a strong online presence.  Learn how to use marketing tools like SEO, SEM, social media, email, and display ads to create high-impact material that speaks to your target audience.  Regardless of the industry, this module will leave you with the concepts and tools you need to optimize a digital marketing strategy that generates profitable growth.

Every entrepreneur or business consultant must have a basic understanding of finance & accounting in order to properly analyze organizational success.  This module provides an overview of finance, accounting, and real-world scenarios showing how they impact a business.  You will be introduced to accounting terminology so you can learn how to ‘speak finance’ and correctly interpret financial statements.  The module also covers valuing claims, bookkeeping basics, accrual accounting, cash flow analysis, asset and liability categories.  Learn the core accounting knowledge needed to be a highly effective business leader.

At the end of the day, all organizations are run by people.  Projects are only as successful as the teams behind them – knowing how to lead others is the key to any successful endeavor.  In this module, you will learn how to effectively lead and manage the people in your organization, including techniques for dealing with business problems.  Understand the fundamentals of successful leadership and what works best for your context.  You will create and practice implementing tactics that produce positive effects in the short & long-term.  

In this course, you will master the critical components of successful negotiations and how to apply them in any situation. Learn how to build your own personal professional brand to maximize your opportunities. You will also gain the tools  to streamline processes and optimize them for any company.